Core values brand building in sport : stakeholder attitudes towards intercollegiate athlethics and university brand congruency
Michael Hutchinson; Gregg Bennett
| Year of publication: |
2012
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|---|---|
| Authors: | Hutchinson, Michael ; Bennett, Gregg |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 15.2012, 4, p. 434-447
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| Subject: | Sportmanagement | Sport management | Hochschule | Higher education institution | Markenführung | Brand management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628076