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~subject:"Higher education institution"
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Higher education institution
Brand management
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Markenführung
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Consumer behaviour
5
Place marketing
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Standortmarketing
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ASEAN countries
3
ASEAN-Staaten
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Brand image
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Konsumentenverhalten
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South East Asia
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Globalization
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Herkunftsbezeichnung
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Hochschule
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Markenartikel
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Markenpolitik
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Marketing
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Marketingmanagement
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Dinnie, Keith
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Foroudi, Pantea
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Melewar, T. C.
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Foroudi, Mohammad Mahdi
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Kitchen, Philip J.
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European journal of marketing : EJM
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Journal of marketing communications
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ECONIS (ZBW)
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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