Narrow search
Showing 1 - 4 of 4
Cover Image
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Cover Image
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Cover Image
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.; Singh, Nitish - In: Journal of marketing theory and practice 22 (2014) 3, pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Cover Image
A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10003824272