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A psycho-socio-cultural approach to Hispanic market research in the United States

Korzenny, Felipe; Korzenny, Betty Ann - In: Introduction to business communication, (pp. 309-318). 2005

Persistent link: https://www.econbiz.de/10003131793

Hispanic marketing : the power of the new Latino consumer

Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition

Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...

Persistent link: https://www.econbiz.de/10011636885

Hispanic marketing : the power of the new Latino consumer

Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition

Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...

Persistent link: https://www.econbiz.de/10013181539

To translate or not to translate, that is the nagging problem!

Korzenny, Felipe - In: Introduction to business communication, (pp. 319-322). 2005

Persistent link: https://www.econbiz.de/10003131799

Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?

Korzenny, Felipe; Valdez, Carlos; McGavock, Holly - In: The interface of business and culture, (pp. 321-339). 2010

Persistent link: https://www.econbiz.de/10003969689

Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups

Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171

Persistent link: https://www.econbiz.de/10011796492

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