identical nature can find its place also there and that history has a particular vocation for the teaching of sciences of …

Argues that Joan Robinson′s interest in teaching and her students was inherently connected to her views on the nature … universally applicable across time and space. It is argued here that these beliefs directly affected her views on teaching …

. Originality/value – There has been little written about teaching the history of marketing thought and to date no published account …

inextricably intertwined activities of studying and teaching marketing history. The secondary purpose is to encourage marketing … scholars must develop an understanding of historical methods as a means of supporting research and teaching; and marketing … puts forth an approach for undertaking historical research in marketing and suggests how to use those findings in teaching …

Purpose – The purpose of this paper is to reflect upon teaching the history of marketing thought. Design … historical component within a masters programme. Adaptations and limitations exist when teaching a historical perspective at a …