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Critical historical research method and marketing scholarship
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
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Historical and philosophical overview
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242117
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