Critical historical research method and marketing scholarship
Tony Yan and Michael R. Hyman
| Year of publication: |
August 2018
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|---|---|
| Authors: | Yan, Qiang ; Hyman, Michael R. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 9/10, p. 841-864
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| Subject: | Critical historical research method | critical realism | abductive reasoning | Wissenschaftliche Methode | Scientific method | Wirtschaftsgeschichte | Economic history | Kritik | Criticism | Ökonomische Ideengeschichte | History of economic thought | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2018.1515783 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011935679