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Student relationship management in Germany : foundations and opportunities

Hilbert, Andreas; Schönbrunn, Karoline; Schmode, Sophie - In: Management revue : socio-economic studies 18 (2007) 2, pp. 204-219

The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass...

Persistent link: https://www.econbiz.de/10009778137

Student relationship management - Grundlagen und Einsatzpotenziale

Hilbert, Andreas; Schönbrunn, Karoline - In: Wirtschaftsinformatik im Fokus der modernen …, (pp. 267-283). 2007

Persistent link: https://www.econbiz.de/10003476980

An integrative model of alumni loyalty : an empirical validation among graduates from German and Russian universities

Iskhakova, Lilia; Hilbert, Andreas; Hoffmann, Stefan - In: Journal of nonprofit & public sector marketing 28 (2016) 2, pp. 129-163

Persistent link: https://www.econbiz.de/10011514769

Cross-cultural research in alumni loyalty : an empirical study among master students from German and Russian universities

Iskhakova, Lilia; Hilbert, Andreas; Joehnk, Peter - In: Journal of nonprofit & public sector marketing 33 (2021) 4, pp. 457-492

Persistent link: https://www.econbiz.de/10012650503