Student relationship management in Germany : foundations and opportunities

Andreas Hilbert; Karoline Schönbrunn; Sophie Schmode

The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.

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Year of publication:	2007
Authors:	Hilbert, Andreas ; Schönbrunn, Karoline ; Schmode, Sophie
Published in:	Management revue : socio-economic studies. - Baden-Baden : Nomos, ISSN 1861-9908, ZDB-ID 2173556-6. - Vol. 18.2007, 2, p. 204-219
Subject:	Student Relationship Management \| Customer Relationship Management \| Higher Education Management \| data mining \| student satisfaction \| Beziehungsmarketing \| Relationship marketing \| Data Mining \| Data mining \| Studierende \| Students \| Kundenzufriedenheit \| Customer satisfaction \| Deutschland \| Germany \| Hochschule \| Higher education institution \| Hochschulpolitik \| Higher education policy

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Extent:	graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Systemvoraussetzung: Acrobat Reader
Other identifiers:	hdl:10419/78923 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009778137