Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hochschule"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New product pricing strategies...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hochschule
Consumer behaviour
6
Firm performance
6
Konsumentenverhalten
6
Unternehmenserfolg
6
Finland
5
Finnland
5
Export
4
Globalisierung
4
Globalization
4
Multinationales Unternehmen
4
Transnational corporation
4
International market entry
3
Internationaler Markteintritt
3
Viral marketing
3
Virales Marketing
3
Ambivalence
2
Bibliometrics
2
Bibliometrie
2
Business ethics
2
Consumer
2
Cross-country
2
Cross-survey
2
Decision
2
Entscheidung
2
Estimation
2
High technology
2
Higher education institution
2
Hochtechnologie
2
International business
2
International marketing research
2
Market orientation
2
Marketing management
2
Marketingmanagement
2
Measurement invariance
2
Multiple imputation
2
New product development
2
Produktentwicklung
2
Schätzung
2
Split questionnaire design
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Herold, Kristiina
2
Sundqvist, Sanna
2
Tarkiainen, Anssi
2
Sipilä, Jenni
1
Published in...
All
Journal of business research : JBR
1
Journal of marketing for higher education
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
2
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni
;
Herold, Kristiina
;
Tarkiainen, Anssi
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
