New product pricing strategies for network effects products : free products?
Year of publication: |
2010
|
---|---|
Authors: | Winter, Susanna ; Sundqvist, Sanna |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 5.2010, 3, p. 250-271
|
Subject: | Produktentwicklung | New product development | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics |
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