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~subject:"Hochtechnologie"
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Hochtechnologie
Kundenwert
8
Beziehungsmarketing
7
Customer value
7
Marktsegmentierung
7
Relationship marketing
7
Customer service
6
Kundenservice
6
Market segmentation
6
Strategisches Management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Strategic management
4
Customer satisfaction
3
Kundenmanagement
3
Marketing management
3
Marketingmanagement
3
Betriebliche Wertschöpfung
2
Computer industry
2
Erfolgsfaktor
2
High technology
2
Kundendienst
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Professional services
2
Success factor
2
Supplier relationship management
2
Target group
2
Unternehmen
2
Value creation
2
Zielgruppe
2
business markets
2
customer value
2
Arbeitszufriedenheit
1
B2B models
1
Bewertung
1
Blogs
1
Brand management
1
Caribbean countries
1
Case studies
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Weinstein, Art
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Journal of strategic marketing
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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2
Segmenting technology markets: applying the nested approach
Weinstein, Art
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 672-686
Persistent link: https://www.econbiz.de/10009384737
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