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Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
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Applying expenditure-based segmentation on special-interest tourists? : the case of golf travelers
Shani, Amir; Wang, Youcheng; Hutchinson, Joe; Lai, Fujun - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 3, pp. 337-350
Persistent link: https://www.econbiz.de/10008651010
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Film-induced tourism as a vehicle for destination marketing : is it worth the efforts?
Hahm, Jeeyeon; Wang, Youcheng - In: Journal of travel and tourism marketing 28 (2011) 2, pp. 165-179
Persistent link: https://www.econbiz.de/10009008249
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Cognition and affect interplay : a framework for the tourist vacation decision-making process
Walls, Andrew R.; Okumus, Fevzi; Wang, Youcheng - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 567-582
Persistent link: https://www.econbiz.de/10009374115
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Mediating perceived travel constraints : the role of destination image
Chen, Po-ju; Hua, Nan; Wang, Youcheng - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 201-221
Persistent link: https://www.econbiz.de/10009775421
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Examining the RV travelers' camping experience : a social media approach
Fjelstul, Jill; Wang, Youcheng; Li, Xu - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10009688882
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China in the eyes of western travelers as represented in travel blogs
Li, Xu; Wang, Youcheng - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 689-719
Persistent link: https://www.econbiz.de/10009411375
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Understanding the consumer experience : an exploratory study of luxury hotels
Walls, Andrew; Okumus, Fevzi; Wang, Youcheng; Kwun, … - In: Journal of hospitality marketing & management 20 (2011) 1/2, pp. 166-197
Persistent link: https://www.econbiz.de/10008934217
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Independent travelers' niche hotel booking motivations : the emergence of a hybrid cultural society
Wang, Wanfei; Ying, Shun; Mejia, Cynthia; Wang, Youcheng; … - In: International journal of hospitality management 89 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012293782
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Towards constructing the meaning of "aggressive hospitality"
Sorokina, Ekaterina; Wang, Youcheng; Cobos, Liza M. - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1043-1057
Persistent link: https://www.econbiz.de/10011941837