Jack Kivela, Jaksa - In: International Journal of Contemporary Hospitality Management 9 (1997) 3, pp. 116-123
organizations hoping to penetrate new markets, and re‐examine their current market needs. Uses restaurants in Hong Kong as an …, other “lesser” choice variables may be the deciding factors in the final restaurants selection or reflection. The four …/fast‐food restaurants. The results indicate that customers’ perceptions and therefore their preferences of choice variables, varied …