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Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald; Yu, Julie; Wiese, Nila M.; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
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Topic sensitivity and Internet survey design : a cross-cultural/national study
Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 22 (2014) 1, pp. 91-102
Persistent link: https://www.econbiz.de/10010346478
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Topic sensitivity and research design : effects on internet survey respondents' motives
Albaum, Gerald S.; Roster, Catherine A.; Smith, Scott M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 147-161
Persistent link: https://www.econbiz.de/10011510257
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Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
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Managing trust in direct selling relationships
Poon, Patrick; Albaum, Gerald S.; Chan, Peter Shiu-fai - In: Marketing intelligence & planning 30 (2012) 5, pp. 588-603
Persistent link: https://www.econbiz.de/10009611614