Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Year of publication: |
2012
|
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Authors: | Evangelista, Felicitas ; Poon, Patrick ; Albaum, Gerald S. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 9/10, p. 1174-1189
|
Subject: | Befragung | Interview | Konsumentenverhalten | Consumer behaviour | Selbstevaluation | Self-assessment | Verhalten | Behaviour | Australien | Australia | Hongkong | Hong Kong |
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