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Hongkong
Consumer behaviour
15
Konsumentenverhalten
15
Advertising effects
4
Brand image
4
Markenimage
4
Werbewirkung
4
Cultural identity
3
Food consumption
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Hong Kong
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Kulturelle Identität
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Lebensmittelkonsum
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Social psychology
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Sozialpsychologie
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Wahrnehmung
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Cognition
2
Communication
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Customer satisfaction
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Experiment
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Gesundheitsrisiko
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Health risk
2
Intertemporal choice
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Intertemporale Entscheidung
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Kognition
2
Kommunikation
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Kundenzufriedenheit
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Market research
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Marktforschung
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Preis
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Preisdifferenzierung
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Price
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Price discrimination
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Product quality
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Produktqualität
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Rationality
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Rationalität
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Sengupta, Jaideep
2
Yan, Dengfeng
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
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The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
5
,
pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
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2
Effects of construal level on the price-quality relationship
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 376-389
Persistent link: https://www.econbiz.de/10009272146
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