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Tourism: Activity Theory Perspective -- How do affect the infusion of smart technology and mindfulness of tourism SMEs on … tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism …
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-Creation Tourism Research: Contemporary issues and Challenges, provides an enlightening synthesis of research perspectives on brand co … leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry … impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging …
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