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~subject:"Hotel industry"
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Hotel industry
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112
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47
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38
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33
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33
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28
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Dev, Chekitan S.
17
Brown, James R.
7
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Crosno, Jody L.
2
O'Connor, Peter
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Tsai, Yi-Lin
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Agarwal, Sanjeev
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Dev, C. S.
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Frampton, Jez
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Harvard business review : HBR
7
The Cornell School of hotel administration handbook of applied hospitality strategy
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of marketing research : JMR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
21
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1
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.
;
Zhou, Kevin Zheng
;
Brown, James R.
; …
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 263-272)
.
2010
Persistent link: https://www.econbiz.de/10008667136
Saved in:
2
Global brand expansion : how to select a market entry strategy
Dev, Chekitan S.
;
Brown, James R.
;
Zhou, Kevin Zheng
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 975-989)
.
2010
Persistent link: https://www.econbiz.de/10008667097
Saved in:
3
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
4
Looking beyond RevPAR : productivity consequences of hotel strategies
Brown, James R.
;
Dev, Chekitan S.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 912-928)
.
2010
Persistent link: https://www.econbiz.de/10008667101
Saved in:
5
Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.
;
Crosno, Jody L.
;
Liu, Yuerong
;
Dev, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
Saved in:
6
How managerial ties affect hotels' proactive environmental practices in China : the contingent role of institutional environments
Jiang, Wei
;
Wang, Liwen
;
Zhou, Kevin Zheng
;
Guo, Zhaoyang
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012547942
Saved in:
7
Brauchen Luxushotels eine Dachmarke?
Dev, Chekitan S.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 108-114
Persistent link: https://www.econbiz.de/10003650474
Saved in:
8
The corporate brand : help or hindrance?
Dev, Chekitan S.
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
Saved in:
9
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
Saved in:
10
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
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