The effects of customer and competitor orientations on performance in global markets: a contingency analysis
Year of publication: |
2007
|
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Authors: | Zhou, Kevin Zheng ; Brown, James R. ; Dev, Chekitan S. ; Agarwal, Sanjeev |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 38.2007, 2, p. 303-319
|
Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsanalyse | Competitive analysis | Kontingenztheorie | Contingency theory |
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