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Brauchen Luxushotels eine Dachmarke?
Dev, Chekitan S. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 3, pp. 108-114
Persistent link: https://www.econbiz.de/10003650474
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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Global brand expansion : how to select a market entry strategy
Dev, Chekitan S.; Brown, James R.; Zhou, Kevin Zheng - In: The Cornell School of hotel administration handbook of …, (pp. 975-989). 2010
Persistent link: https://www.econbiz.de/10008667097
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Looking beyond RevPAR : productivity consequences of hotel strategies
Brown, James R.; Dev, Chekitan S. - In: The Cornell School of hotel administration handbook of …, (pp. 912-928). 2010
Persistent link: https://www.econbiz.de/10008667101
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Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.; Zhou, Kevin Zheng; Brown, James R.; … - In: The Cornell School of hotel administration handbook of …, (pp. 263-272). 2010
Persistent link: https://www.econbiz.de/10008667136
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The corporate brand : help or hindrance?
Dev, Chekitan S. - In: Harvard business review : HBR 86 (2008) 2, pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936
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What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878
Persistent link: https://www.econbiz.de/10011421738