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~subject:"Hotel industry"
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Should Lilypad's hotels be mar...
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Hotel industry
Brand management
17,666
Markenführung
17,252
Consumer behaviour
9,321
Konsumentenverhalten
9,281
Markenartikel
9,240
Brand
8,200
Markenimage
7,578
Brand image
7,472
Hotellerie
6,428
Relationship marketing
3,211
Beziehungsmarketing
3,207
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2,232
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2,082
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2,079
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1,295
Werbewirkung
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United States
1,278
Advertising effects
1,273
Marketing
1,162
Luxury goods
1,101
Luxusgüter
1,099
Service quality
1,083
Dienstleistungsqualität
1,081
Werbung
993
Advertising
926
Corporate reputation
819
Firmenimage
817
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805
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Law, Chun Hung Roberts
58
Han, Heesup
57
Karatepe, Osman M.
53
Yang, Yang
31
Kim, Woo Gon
27
Law, Rob
27
Okumus, Fevzi
27
Lee, Seoki
26
Schwartz, Zvi
26
Assaf, A. Georges
24
Freyberg, Burkhard von
22
Jang, Soocheong
22
Mattila, Anna S.
21
Claver Cortés, Enrique
19
Frehse, Jörg
19
Hänssler, Karl Heinz
19
Köseoglu, Mehmet Ali
18
O'Neill, John
18
Qu, Hailin
18
Chen, Ming-Hsiang
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Dogru, Tarik
17
Morosan, Cristian
17
Chan, Eric S. W.
16
Chen, Chiang-ming
16
Dev, Chekitan S.
16
Pereira-Moliner, Jorge
16
DeFranco, Agnes
15
Denizci Guillet, Basak
15
Ivanov, Stanislav Hristov
15
Mody, Makarand Amrish
15
Gil Saura, Irene
14
Hua, Nan
14
Ivanov, Stanislav
14
Kim, Seongseop
14
Marco Lajara, Bartolomé
14
Nicolau, Juan Luis
14
Peters, Mike
14
Singh, Amrik
14
So, Kevin Kam Fung
14
Úbeda García, Mercedes
14
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De Gruyter Oldenbourg
15
National Bureau of Economic Research
12
Books on Demand GmbH <Norderstedt>
7
Matthaes Verlag GmbH
5
Deutscher Hotel- und Gaststättenverband
4
International Labour Office
4
Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr
3
Frankreich / Section des Questions Economiques
3
Israel / hal- Liškā ham-Merkāzît le-Sṭāṭîsṭîqā
3
ATOUT France <Paris>
2
Association of British Chambers of Commerce
2
Center for the Study of Industrial Organisation
2
Devlet İstatistik Enstitüsü
2
Erich-Schmidt-Verlag
2
Forschungskreis Tourismus-Management
2
International Congress Tourism & Hospitality Industry <17, 2004, Opatija>
2
Internationale Arbeitsorganisation
2
Irish Economics Association
2
KOBA UAB <Vilnius>
2
Landesinstitut für Statistik (ASTAT)
2
Philippinen / National Statistics Office
2
Schweiz
2
Schweiz / Bundesamt für Statistik
2
Schweizerische Gesellschaft für Hotelkredit
2
Springer Fachmedien Wiesbaden
2
Sveučilište u Rijeci / Fakultet za Turistički i Hotelski Menadžment
2
Sveučilište u Rijeci / Hotelijerski Fakultet
2
Thüringen / Landesregierung
2
United States / Bureau of the Census
2
Wirtschaftsförderung und Technologietransfer Schleswig-Holstein GmbH
2
AC Nielsen Company Limited
1
ASEAN Leadership Forum <5, 2008, Singapur>
1
Aalborg Universitet, Ålborg
1
Accor <Évry>
1
American Documentation Institute
1
American Entreprise Institute for Public Policy Research
1
Anti-Gold-Law League
1
Arthur D.Little, Inc / Learning Systems
1
Asher Joel Advertising
1
Asian Strategy and Leadership Institute <Petaling Jaya>
1
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Published in...
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International journal of hospitality management
907
International journal of contemporary hospitality management
335
Tourism management : research, policies, practice
273
Journal of hospitality marketing & management
199
Tourism economics : the business and finance of tourism and recreation
168
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
114
Journal of travel and tourism marketing
109
Tourism management perspectives : TMP
99
Journal of hospitality and tourism insights
75
Journal of revenue and pricing management
71
The service industries journal
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Tourism and hospitality research : the surrey quarterly review
54
The Cornell hospitality quarterly
47
Journal of business research : JBR
45
Tourism analysis : an interdisciplinary tourism & hospitality journal
45
Hospitality Development : Hotelprojekte erfolgreich planen und umsetzen
36
Tourism and hospitality research : THR
36
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
32
International Journal of Contemporary Hospitality Management
32
The real estate finance journal
29
The Cornell School of hotel administration handbook of applied hospitality strategy
28
Journal of vacation marketing : an international journal
26
Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen
26
Cornell hospitality quarterly : CQ
25
Service business
25
Economic research
24
International journal of revenue management : IJRM
23
Tourism review : the official journal of the AIEST
22
Administrative Sciences : open access journal
21
The journal of hospitality financial management : journal of the Association of Hospitality Financial Management Educators
21
Enlightening tourism : ET ; a pathmaking journal
20
Journal of retailing and consumer services
20
Hospitality Controlling : erfolgreiche Konzepte für die Hotellerie
19
International journal of leisure and tourism marketing : IJLTM
19
Global business and finance review
18
Journal of vacation marketing
17
Worldwide Hospitality and Tourism Themes
17
Hotel Real Estate Management : Grundlagen, Spezialbereiche, Fallbeispiele
16
Information technology & tourism
15
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Source
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ECONIS (ZBW)
6,414
Other ZBW resources
84
RePEc
8
BASE
4
EconStor
4
ArchiDok
3
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1
Should Lilypad's hotels be marketed under the corporate
brand
or their own brands?
Granoff, Jill
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 55
Persistent link: https://www.econbiz.de/10003621925
Saved in:
2
Should Lilypad's hotels be marketed under the corporate
brand
or their own brands?
Schulze, Horst
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621934
Saved in:
3
Should Lilypad's hotels be marketed under the corporate
brand
or their own brands?
Frampton, Jez
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 54
Persistent link: https://www.econbiz.de/10003621936
Saved in:
4
The formation of sub-
brand
love and corporate
brand
love in hotel
brand
portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
5
Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng
;
Wu, Ting
;
Teng, Huei-chun
;
Liu, Yu-shuan
- In:
International journal of contemporary hospitality management
24
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009510236
Saved in:
6
Corporate
brand
strategy : drivers and outcomes of hotel industry's
brand
orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
7
Corporate
brand
and hotel performance : a resource-based perspective
Silva, Rosario
;
Gerwe, Oksana
;
Becerra, Manuel
- In:
Journal of business research : JBR
79
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
Saved in:
8
Building customer-
brand
relationships through customer
brand
engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
9
Validating a multidimensional perspective of relationship marketing on
brand
attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Strategic importance of "
brand
" in tourism and hotel industry
Glavor, Kate
;
Koncul, Niko
- In:
Zagreb international review of economics & business
15
(
2012
)
2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10010340614
Saved in:
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