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In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives

Mohamed Sadom, Nur Zulaikha; Quoquab, Farzana; … - In: Consumer Behavior in Tourism and Hospitality 17 (2022) 3, pp. 264-281

Purpose This study aims to shed light on the factors that affect frugality (FR) in the hotel industry. Specifically, it aims to test the role of environmental advertisement (EA) and eco-labelling (EL) on FR through green attitude (GA) in the Malaysian hotel industry. It also tested the role of...

Persistent link: https://www.econbiz.de/10014691317

Muslim tourists' intention to book on Airbnb : the moderating role of gender

Tosin Tiamiyu; Farzana Quoquab; Jihad Mohammad - In: Journal of Islamic marketing 13 (2022) 3, pp. 608-627

Persistent link: https://www.econbiz.de/10012880206

What drives customer switching intention in Malaysian hotel industry? : the hidden link

Reza Saleki; Farzana Quoquab; Jihad Mohammad - In: International journal of business innovation and … 23 (2020) 1, pp. 18-40

Persistent link: https://www.econbiz.de/10012270995

The effect of servant leadership on organisational sustainability : the parallel mediation role of creativity and psychological resilience

Batool, Fatima; Jihad Mohammad; Awang, Siti Rahmah - In: Leadership & organization development journal 43 (2022) 1, pp. 71-95

Persistent link: https://www.econbiz.de/10013173070

The impact of human capital factors on organizational sustainability in the Malaysian hotel industry : the mediation role of trust

Batool, Fatima; Jihad Mohammad; Awang, Siti Rahmah - In: Society and business review 17 (2022) 4, pp. 636-663

Persistent link: https://www.econbiz.de/10013454486