Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hotellerie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Instrumentos de promoción de l...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hotellerie
Beziehungsmarketing
39
Relationship marketing
39
Customer satisfaction
28
Kundenzufriedenheit
27
Consumer behaviour
25
Konsumentenverhalten
25
Einzelhandel
24
Retail trade
24
Spain
22
Spanien
22
Service quality
19
Dienstleistungsqualität
18
Brand image
17
Markenimage
17
Hotel industry
15
Lieferantenmanagement
15
Supplier relationship management
15
Brand management
13
Information technology
13
Informationstechnik
13
Markenführung
13
Betriebliche Wertschöpfung
10
Customer value
10
Innovation
10
Kundenwert
10
Value creation
10
Brand equity
8
Croatia
7
Satisfaction
7
Sustainability
7
Loyalty
6
Marketing management
6
Marketingmanagement
6
Value co-creation
6
Viral marketing
6
Virales Marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
Language
All
English
15
Author
All
Gil Saura, Irene
14
Moliner-Velázquez, Beatriz
5
Šerić, Maja
5
Fuentes-Blasco, Maria
2
Mollá Descals, Alejandro
2
Ruiz-Molina, María-Eugenia
2
Berenguer Contrí, Gloria
1
Fuentes-Blasco, María
1
Gallarza, Martina G.
1
González-Mansilla, Óscar
1
Mikulić, Josip
1
Moise, Mihaela Simona
1
Ozretić-Došen, Đurđana
1
Praničević, Daniela Garbin
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Maria-Eugenia
1
Santos Arteaga, Francisco Javier
1
Serra-Cantallops, Antoni
1
Servera-Francés, David
1
Šeric, Maja
1
more ...
less ...
Published in...
All
Service business
3
Economic research
2
Journal of hospitality marketing & management
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of contemporary hospitality management
1
International journal of sustainable economy
1
Journal of hospitality and tourism insights
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
5
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
6
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
7
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
8
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
9
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Saved in:
10
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
