This study examines the changes in consumer prices within the fixed broadband market in Hungary between 2020 and 2022, a period marked by unprecedented market consolidation. Leveraging a hedonic price regression methodology, we inspect price changes in the context of internet service provider...

Purpose – The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary. Design/methodology/approach – Scientific investigation conducted...