The content analysis of advergames in Hungary
Ágnes Hofmeister-Tóth and Peter Nagy
| Year of publication: |
2011
|
|---|---|
| Authors: | Hofmeister-Tóth, Ágnes ; Nagy, Peter |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 3, p. 289-303
|
| Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Kinder | Children | Ernährungsindustrie | Food industry | Bibliometrie | Bibliometrics | Ungarn | Hungary |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009261191