Sahoo, Tapan; Banwet, D.K.; Momaya, K. - In: Global Business Review 12 (2011) 1, pp. 117-143
The Automotive Industry has been one of the sunrise industries in India and is poised to enhance its contribution from 5 per cent of GDP in 2006 to 10 per cent by 2016. With the liberalization and globalization process which started in 1991, the industry is in the process of transforming itself...