Fershtman, Chaim; Gneezy, Uri; Hoffman, Moshe - C.E.P.R. Discussion Papers - 2008
in which taboos are part of the definition of one's identity. Deliberating over breaking the taboo adds the action to the … individual’s choice set and provides information on possible private benefits but is costly because it contradicts one's identity … varying strengths of taboos. Having such a choice defines an evolutionary process with respect to identity: Some identities …