majors and non-majors are less likely to contribute than comparable men. -- Altruism ; public goods …

charity appeals whose values appear incongruent with their political ideology. In four studies, we show that a brief …Previous research has established that both liberals and conservatives tend to reject charity appeals that are … mindfulness meditation increases evaluations of charity appeals among consumers with incongruent political ideologies. The effect …

It seemed that the issue of maternal ideology as a device to curb social menaces has not attracted scholars. Thus, the … study examined the use of maternal ideology in mobile telephone network (MTN®) as a means of influencing recipients against … vices instead of the primary assignment of the product advertising. The author utilised an advert of MTN, Sharing is good …