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Global virtual sales teams (GVSTs) : a conceptual framework of the influence of intellectual and social capital on effectiveness
Badrinarayanan, Vishag; Madhavaram, Sreedhar; Granot, Elad - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 311-324
Persistent link: https://www.econbiz.de/10009270834
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Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar; Hunt, Shelby D.; Bicen, Pelin - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
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Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of business research : JBR 74 (2017), pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
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Building capabilities for software development firm competitiveness : the role of intellectual capital and intra-firm relational capital
Madhavaram, Sreedhar; Appan, Radha; Manis, K. T.; … - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10014303289