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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Is augmented reality technology an effective tool for e-commerce? : an interactivity and vividness perspective
Yim, Mark Yi-Cheon
;
Chu, Shu-Chuan
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 89-103
Persistent link: https://www.econbiz.de/10011743761
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