We examine how, why and which consumers infer company mask policies to be politically motivated, impacting their purchase interest. Five studies (N = 3,438) demonstrate that consumers use a company’s mask policy as a proxy for its underlying political ideology but interpret the political...

We study the impact of Zillow’s Zestimate on housing market outcomes and how the impact differs across socio-economic segments. Zestimate is produced by a Machine Learning algorithm using large amounts of data and aims to predict a home’s market value at any time. Zestimate can potentially...

This paper is a theoretical review of the impact of recession to the marketing performance of the companies across the global market. The impact is determined qualitatively thru the examination of published papers. In the succeeding pages, the significant role of marketing is deliberately...

The paper analyzes the impact of some decisional factors that shape telework in Romanian enterprises. These factors give us an image at macro and micro levels on the influences and changes that manifest themselves on the behavior of Romanian managers who, during the COVID-19 pandemic, were...

This paper analyzes aspects specific to the influence of the COVID-19 pandemic on the working population in Romania, from the perspective of heavy work investment. Issues related to workload, overwork, work engagement, workaholism and performance in work were considered. A survey based research...

Tourism is a collection of activities, services, and industries that deliver a travel experience comprising transportation, accommodation, food and beverage, entertainment, and other hospitality services provided for individuals or groups traveling away from home. Despite this, Online...

This study reviews the dramatic effects of COVID-19 on the hotel service industry and provides a reflective analysis of the changes that could be made to this industry moving forward into the future. As the COVID-19 pandemic plagues the hotel service industry with prodigious challenges and...

The COVID-19 pandemic has hastened the changes to the patterns of service delivery worldwide. This study examines the marketing preferences of the banks in Bangladesh in the COVID-19 pandemic. It undertakes a survey of bank personnel in the marketing departments identifying strong differences in...

COVID-19 is not just a public health crisis. Its economic fallout is tremendous and still unknown. During and post-COVID, the business will not be as usual. Disaster and recovery management literature provides for ways of working through a crisis including recovery and preparedness. This article...