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Portrayal of Women in Indian Advertising : A Perspective
Dutta, Dr.Sumanta - 2013
In recent years, Indian advertising has witnessed a significant transformation in the manner in which women are … portrayed. The way women are depicted in advertising changes with times, reflecting the transformation taking place in society …. Advertising is one of the major media that affect our daily life consciously and unconsciously and are responsible to play a …
Persistent link: https://www.econbiz.de/10014160270
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima; Jain, Amit - In: International journal of economic issues : IJEI 6 (2013) 2, pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
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"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima; Jain, Amit - In: International journal of economic issues : IJEI 8 (2015) 2, pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
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Self-brand congruity and brand communication
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de - In: Brand management in emerging markets : theories and practice, (pp. 137-153). 2014
Persistent link: https://www.econbiz.de/10010417738
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Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K. - In: International journal of comparative management 3 (2020) 1/2, pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
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"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima; Jain, Amit - In: International journal of economic issues : IJEI 9 (2016) 2, pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
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"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima; Jain, Amit - In: Economics & finance notes 5 (2016) 1/2, pp. 81-86
Persistent link: https://www.econbiz.de/10011645785