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Small and medium enterprises : perspectives and country experiences
Varna, Anil (contributor) - 2008
Persistent link: https://www.econbiz.de/10003664227
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The power of clustering and HRM as a source of competitive advantage : evidence from clusters from Poland, Slovakia, the Czech Republic, India and developed countries
Saha, Nibedita; Jirčíková, Eva; Bialic-Davendra, … - In: Journal of competitiveness : the scientific periodical … (2011) 4, pp. 87-103
Persistent link: https://www.econbiz.de/10009736586
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A business strategy for marketing the products and services of T&CG/SHGs : an analytical case study on Baluchari Sarees of Bishnupur
Mitra, Sarbani; Agrawal, K. M. - In: Management strategies and innovation, (pp. 87-107). 2011
Persistent link: https://www.econbiz.de/10008904784
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Market orientation and manufacturing performance of Indian SMEs : moderating role of firm resources and environmental factors
Gaur, Sanjaya Singh; Vasudevan, Hari; Gaur, Ajai S. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1172-1193
Persistent link: https://www.econbiz.de/10009267033
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Marketing strategies of small-scale milk producers : a study in Azamgarh District, Uttar Pradesh
Mishra, Kaushlendra Vikram - In: The IUP journal of marketing management : IJMM 14 (2015) 2, pp. 63-75
Persistent link: https://www.econbiz.de/10011299464
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Green marketing innovations in small Indian firms
Kumar, Prashant - In: World journal of entrepreneurship, management and … 11 (2015) 3, pp. 176-190
Persistent link: https://www.econbiz.de/10011407068
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Marketing practices and problems of SSIs
In: Quarterly economic report of the Indian Institute of … 34 (1991) 4, pp. 14-28
Persistent link: https://www.econbiz.de/10001122654
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An empirical study of marketing of SMEs in the tourism sector
Yaja, Millo; Kumar, Anuj - In: Small enterprise research 28 (2021) 3, pp. 314-328
Persistent link: https://www.econbiz.de/10012801748
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Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.; Velnampy, T.; Rajumesh, S. - In: New horizons in management, leadership and …, (pp. 57-79). 2021
Persistent link: https://www.econbiz.de/10012582305
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Marketing orientation, strategic orientation and their synergistic impact on business performance : a case of SMEs in emerging context (India)
Chahal, Hardeep; Dangwal, Ramesh Chandra; Raina, Swati - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 27-52
Persistent link: https://www.econbiz.de/10011598683