Green marketing innovations in small Indian firms
Year of publication: |
2015
|
---|---|
Authors: | Kumar, Prashant |
Published in: |
World journal of entrepreneurship, management and sustainable development : WJEMSD. - Bingley : Emerald, ISSN 2042-5961, ZDB-ID 2802091-1. - Vol. 11.2015, 3, p. 176-190
|
Subject: | India | Sustainable development | Small firms | Green marketing | Green marketing innovations | Natural resource-based view theory | Indien | KMU | SME | Öko-Marketing | Nachhaltige Entwicklung | Innovation | Umweltmanagement | Environmental management | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
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