Low voltage switchgear products are standard products used for distribution and control of electric power in industries, farms, commercial buildings and residential homes. The products are supplied by the manufacturers through distribution channels consisting of resellers who perform a variety...

The paper investigates the path 'perceived service quality – perceived customer value – customer satisfaction – behavioural intentions' in Indian retail banking. The service quality attributes were identified from literature and finalised after interviews with bank managers. Two service...

A reliable and valid CRM (customer relationship management) index is developed in this paper. A standard methodology for scale development was followed; further to this the CRM index is developed through a case based method along with the customer and service provider weights. The findings clearly...

A few years ago, Indian banks have avoided serving small and medium enterprises (SMEs) as a deliberate strategy due to the risk associated with it. Eventually, despite the several challenges posed by the SME segment, Indian banks have discovered appetite for such high risk-high return arena....