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Einfluss der räumlichen Markenherkunft auf das Markenimage : kausalanalytische Untersuchung am Beispiel Indiens

Becker, Christian - 2012

Persistent link: https://www.econbiz.de/10009561631

Einfluss der räumlichen Markenherkunft auf das Markenimage : Kausalanalytische Untersuchung am Beispiel Indiens

Becker, Christian - 2012

Insbesondere internationale Marken kommunizieren oft aktiv ihre räumliche Herkunft, z.B. im Logo, im Markennamen oder in der Werbung. Dadurch sollen beim Nachfrager positive Assoziationen geweckt und auf das Markenimage übertragen werden. Die dahinterliegenden kognitiven, affektiven und...

Persistent link: https://www.econbiz.de/10014015868

Foreign ownership, technological intensities and economic performance of automotive parts firms in India

Rasiah, Rajah; Kumar, Ashish - In: Multinationals, technology and localization in …, (pp. 85-102). 2008

Persistent link: https://www.econbiz.de/10003714703

The best practice of end-to-end ERP implementation : a case study on auto-component manufacturing unit

Chandran, R.; Bharathi, S. Vijayakumar - In: Corporate strategies & innovations in the emerging …, (pp. 116-128). 2008

Persistent link: https://www.econbiz.de/10003719394

Foreign ownership, technological intensities and economic performance of automotive parts firms in India

Rasiah, Rajah; Kumar, Ashish - In: Asia Pacific business review 14 (2008) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10003731041

Globalization and auto component SMEs in India

Singh, Neelam - In: Globalization and the millennium development goals : …, (pp. 147-172). 2007

Persistent link: https://www.econbiz.de/10003743003

India as the global outsourcing destination : a critical view of the future

Mitra, Sumit - In: Global business review 8 (2007) 1, pp. 69-86

Persistent link: https://www.econbiz.de/10003765186

Producing auto parts in Malaysia : skill formation in forging and casting

Sadoi, Yuri - In: Production networks in Asia and Europe ; skill …, (pp. 187-202). 2004

Persistent link: https://www.econbiz.de/10002108597

The Indian auto component industry : competing through costs or capabilities?

Saripalle, Madhuri - In: IIMB management review 20 (2008) 4, pp. 358-373

Persistent link: https://www.econbiz.de/10003806141

Foreign ownership, and learning and innovation in the automotive firms in Brazil, India and South Africa : the role of institutions in technological capability building

Rasiah, Rajah - 2008

Persistent link: https://www.econbiz.de/10003847447

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