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An empirical investigation of unique traits of retailing industry in emerging economies : the perspective of consumer-packaged goods manufacturers
Patil, Ashutosh; Borle, Sharad; Singh, Siddharth Shekhar - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468643
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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
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Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
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Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.; Malhotra, Naresh K.; Guan, Chong - In: Psychology & marketing 29 (2012) 12, pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192