A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Year of publication: |
2010
|
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Authors: | Agarwal, James ; Malhotra, Naresh K. ; Bolton, Ruth N. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 3, p. 18-40
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Subject: | Internationale Marktsegmentierung | International market segmentation | Bankgeschäft | Banking services | Dienstleistungsqualität | Service quality | Kulturelle Identität | Cultural identity | Indien | India | USA | United States |
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