Purpose The study looks at how salesperson’s customer orientation (SCO) mediates the impact of a host of organisational, job-related and personality-related factors on salesperson performance. Previous studies that have considered the impact of customer orientation on performance have often...

Cause marketing, as practiced in western countries is one where corporates form alliances with charities for mutual benefit, mostly in terms of enhanced product sales, improved brand image, motivated employees for the corporates and fundraising and cause promotion for the non-profit/charities....

Trade shows have increasingly become popular destination promotion tools. The objective of this paper is to explore the reasons why tourism firms visit/exhibit in destination specific travel trade shows. An empirical study was conducted among exhibitors and visitors to the Kerala Travel Mart...