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An empirical study of marketing of SMEs in the tourism sector
Yaja, Millo; Kumar, Anuj - In: Small enterprise research 28 (2021) 3, pp. 314-328
Persistent link: https://www.econbiz.de/10012801748
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Information technology and rural development in India
Singh, Nirvikar - 2004
How can information technology (IT) contribute to rural development? What are the channels through which impacts can be realized, and what are the practical means for realizing potential benefits? This paper examines several ongoing projects that aim to provide IT-based services to rural...
Persistent link: https://www.econbiz.de/10011520799
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Women’s voices : engaging the excluded
Murada, Pooja O.; Grover, Arti Manchanda - In: Review of market integration 6 (2014) 1, pp. 114-130
Persistent link: https://www.econbiz.de/10011305481
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The planning, development and management of tourism : the case of Dangjia, an ancient village in China
Guo, Zhanfeng; Sun, Li - In: Tourism management : research, policies, practice 56 (2016), pp. 52-62
Persistent link: https://www.econbiz.de/10011513058
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Social entrepreneurship in tourism : applying sustainable livelihoods approaches
Laeis, Gabriel C. M.; Lemke, Stefanie - In: International journal of contemporary hospitality management 28 (2016) 6, pp. 1076-1093
Persistent link: https://www.econbiz.de/10011589667
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Detergent wars in India
In: Case studies on MNCs in India, (pp. 245-269). 2007
Persistent link: https://www.econbiz.de/10003737802
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What and how do Indian firms innovate?
Subrahmanian, K. K.; Babu, M. Suresh - 2010
Persistent link: https://www.econbiz.de/10009229920
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Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
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Changing Paradigms, Competitive Strategies and Role of 'Integrated Marketing Communication in Building Brands in Indian Market'
Panda, Tapan - 2016
Building Brands in Indian market is on an evolutionary process. The behavior of Indian consumer can not be simply grouped as emerging market behavior. The demand level in the emerging market is flat at the base and the consumption is more commodities centric. The customers choose products and...
Persistent link: https://www.econbiz.de/10012991485
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Bio-fuels : marketing strategies and impact on rural development
Mehla, Satish Kumar (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624732