Impact of market orientation and ICT on the performance of rural smaller service enterprises
Year of publication: |
2011
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Authors: | Peña, Ana Isabel Polo ; Jamilena, Dolores María Frías ; Molina, Miguel Ángel Rodríguez |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 49.2011, 3, p. 331-360
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Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | KMU | SME | Informationstechnik | Information technology | Ländliche Entwicklung | Rural development | Tourismuswirtschaft | Tourism industry | Spanien | Spain | 1995-2005 |
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