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International journal of business excellence : IJBEX
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Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers
Sakkthivel, A.M.
;
Moovendhan, V.
- In:
International journal of business excellence : IJBEX
31
(
2023
)
4
,
pp. 500-520
Persistent link: https://www.econbiz.de/10015060793
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