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India
Beziehungsmarketing
82
Relationship marketing
82
Kundenwert
41
Marketing management
40
Marketingmanagement
40
Consumer behaviour
39
Konsumentenverhalten
39
Customer value
38
Theorie
28
Theory
28
USA
22
United States
22
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21
Marktforschung
21
Unternehmenserfolg
19
Indien
18
Marketingforschung
17
Market research
16
Marketing
15
Marketing theory
14
Marketingtheorie
14
Messung
14
Brand management
13
Markenführung
13
Measurement
13
Performance measurement
13
Performance-Messung
13
Customer satisfaction
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Emerging economies
11
Schwellenländer
11
Customer integration
10
Einzelhandel
10
International marketing
10
Internationales Marketing
10
Kundenintegration
10
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Article
14
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1
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1
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English
17
Author
All
Kumar, Vimal
7
Verma, Pratima
5
Kumar, V.
4
Kumar, Vikas
4
Mittal, Ankesh
4
Sumanjeet Singh
3
Agrawal, Ankush
2
Paliwal, Minakshi
2
Sharma, Nagendra Kumar
2
Antony, Jiju
1
Babu, P. G.
1
Bag, Surajit
1
Balwinder-Singh
1
Bhaskaran, Vikram
1
Chamola, Pankaj
1
Craufurd, P.
1
Cudney, Elizabeth A.
1
Fan, Jia
1
Furterer, Sandra L.
1
Gerard, B.
1
Gulati, Rohit
1
Gupta, Pardeep
1
Hellin, Jon
1
Hung, N. V.
1
Jain, Pramod Kumar
1
Jat, M. L.
1
Keil, A.
1
Kishore, A.
1
Kumari, Manisha
1
Kumart, Vikas
1
Makkar, Neha
1
Malik, R. K.
1
McCarty, J. L.
1
McDonald, Andrew J.
1
Mehra, Poonam
1
Mirchandani, Rohan
1
Pearson, P.
1
Raj, Rohit
1
Rishad, Abdul
1
Sachan, Sandeep
1
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Benchmarking : an international journal
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Czech economic review : acta Universitatis Carolinae oeconomica
1
Human systems management : HSM
1
IEG working paper
1
India development report
1
International journal of emerging markets
1
Journal of economics and business research
1
Journal of entrepreneurship in emerging economies
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The TQM journal : the international review of organizational improvement
1
Total quality management & business excellence
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1
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ECONIS (ZBW)
17
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17
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1
Government expenditure and economic development
Singh, Vinod K.
-
1986
Persistent link: https://www.econbiz.de/10000704826
Saved in:
2
Crude oil prices and exchange rate in India : evidence from Toda and Yamamoto approach
Sharma, Akhil
;
Rishad, Abdul
;
Kumart, Vikas
- In:
Journal of economics and business research
23
(
2017
)
2
,
pp. 7-30
Persistent link: https://www.econbiz.de/10011977325
Saved in:
3
Commercialization of new technologies in India : an empirical study of perceptions of technology institutions
Kumar, V.
;
Jain, Pramod Kumar
- In:
Technovation : the international journal of …
23
(
2003
)
2
,
pp. 113-120
Persistent link: https://www.econbiz.de/10001734260
Saved in:
4
Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.
;
Fan, Jia
;
Gulati, Rohit
;
Venkat, P.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
Saved in:
5
Prosecuting corruption in India : evidence from Karnataka
Babu, P. G.
;
Kumar, Vikas
;
Mehra, Poonam
- In:
India development report
7
(
2012
),
pp. 266-285
Persistent link: https://www.econbiz.de/10009698041
Saved in:
6
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Saved in:
7
Cartels in the Kautiliya Arthasastra
Kumar, Vikas
- In:
Czech economic review : acta Universitatis Carolinae …
6
(
2012
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10009728060
Saved in:
8
Key supply chain strategies for post-COVID-19 recovery : evidence from an Indian smart furniture industry
Sachan, Sandeep
;
Kumar, Vimal
;
Vardhan, Sachit
;
Mittal, …
- In:
International journal of emerging markets
18
(
2023
)
6
,
pp. 1378-1396
Persistent link: https://www.econbiz.de/10014333881
Saved in:
9
Evaluation of organizational variables of quality 4.0 in digital transformation : the study of an Indian manufacturing company
Mittal, Ankesh
;
Kumar, Vimal
;
Verma, Pratima
;
Singh, Arpit
- In:
The TQM journal : the international review of …
36
(
2024
)
1
,
pp. 178-207
Persistent link: https://www.econbiz.de/10014460759
Saved in:
10
Informal workers in India as an economic shock absorber in the era of COVID-19 : a study on policies and practices
Paliwal, Minakshi
;
Raj, Rohit
;
Kumar, Vimal
;
Sumanjeet Singh
- In:
Human systems management : HSM
43
(
2024
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10014495799
Saved in:
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