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Constructing identities in Indian networks : discourses of marketing management in inter-organizational relationships
Ellis, Nick; Rod, Michel; Beal, Tim; Lindsay, Val - In: Industrial marketing management : the international … 41 (2012) 3, pp. 402-412
Persistent link: https://www.econbiz.de/10009546640
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Managerial perceptions of service-infused IORs in China & India : a discursive view of value co-creation
Rod, Michel; Lindsay, Val; Ellis, Nick - In: Industrial marketing management : the international … 43 (2014) 4, pp. 603-612
Persistent link: https://www.econbiz.de/10010386447
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Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick; Rod, Michel - In: Field guide to case study research in …, (pp. 77-99). 2014
Persistent link: https://www.econbiz.de/10011413774