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Socio-cultural dynamics, entre...
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India
Indien
40
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
18
Relationship marketing
18
Salespeople
17
Verkaufspersonal
17
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16
Marketingmanagement
16
Low income
15
Niedrigeinkommen
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Betriebliche Wertschöpfung
4
Business start-up
4
Emerging markets
4
Entrepreneurship
4
Entrepreneurship approach
4
Lebensqualität
4
Philippinen
4
Philippines
4
Quality of life
4
Satisfaction
4
Unternehmensgründung
4
Value creation
4
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English
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Singh, Ramendra
41
Koshy, Abraham
3
Sharma, Yukti
3
Agarwal, Sharad
2
Bakshi, Madhupa
2
Kumar, Jitender
2
Panagopoulos, Nikolaos G.
2
Theotokis, Aristeidis
2
Vlachos, Pavlos A.
2
Ali, Saiyed Wajid
1
Ang, Rodolfo P.
1
Barnes, Bradley R.
1
Berger, Ron
1
Brock, James L.
1
Chu, Rongwei
1
Das, Gopal
1
Gregorio, Rizalito L.
1
Gupta, Rajesh
1
Gupta, Vaibhav
1
Jaikumar, Saravana
1
Khare, Apoorv
1
Konwar, Ziko
1
Kumar, Avinash
1
Liu, Matthew Tingchi
1
Lu, Xiao
1
Mazumder, Rabin
1
Mishra, Hari Govind
1
Mishra, Prashant
1
Modi, Pratik
1
Mukherjee, Srabanti
1
Paliwal, Pramod
1
Rawat, Sandeep
1
Sanyal, Shamindra Nath
1
Sarin, Ankur
1
Sharma, Akhil
1
Sharma, Anamika
1
Shin, Geon-Cheol
1
Shinde, Rajesh
1
Singh, Rakesh
1
Singh, Rakesh K.
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Working paper series : WPS
14
Decision
3
Journal of global marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Asian Case Research Journal (ACRJ)
1
Corporate social responsibility and local community in Asia
1
Decision : official journal of Indian Institute of Management Calcutta
1
International journal of business and emerging markets : IJBEM
1
International journal of energy sector management : IJESM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Marketing to the poor : creating value
1
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ECONIS (ZBW)
40
RePEc
1
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1
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
Saved in:
2
Impact of sales call adaptiveness and customer willingness on sales call length : a cross-country study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.
;
Singh, Ramendra
;
Gregorio, …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 128-138
Persistent link: https://www.econbiz.de/10011654351
Saved in:
3
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
4
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
5
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
6
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
7
Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India
Singh, Ramendra
- In:
Decision
45
(
2018
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10011951031
Saved in:
8
JUGAAD - not just "making do" but a low cost survival & coping strategy at the bottom of the pyramid
Singh, Ramendra
-
2011
Persistent link: https://www.econbiz.de/10009377245
Saved in:
9
Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets
Singh, Ramendra
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 479-492
Persistent link: https://www.econbiz.de/10003781707
Saved in:
10
Entrepreneurial competencies, business success and subjective well-being of BoP entrepreneurs in rural India : an empirical examination
Kumar, Avinash
;
Singh, Ramendra
;
Gupta, Rajesh
;
Sinha, P. K.
-
2023
Persistent link: https://www.econbiz.de/10014384943
Saved in:
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