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India
Indien
41
Consumer behaviour
25
Konsumentenverhalten
24
Relationship marketing
19
Beziehungsmarketing
18
Salespeople
17
Verkaufspersonal
17
Marketing management
16
Marketingmanagement
16
Low income
15
Niedrigeinkommen
15
Developing countries
14
Entwicklungsländer
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Marketing
11
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Emerging economies
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Schwellenländer
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Armutsbekämpfung
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Corporate Social Responsibility
8
Emerging markets
8
Poverty reduction
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Target group
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Zielgruppe
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Armut
6
Poverty
6
Customer orientation
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Emotion
5
Lieferantenmanagement
5
Sales force
5
Supplier relationship management
5
Advertising
4
Betriebliche Wertschöpfung
4
Business start-up
4
Customer satisfaction
4
Entrepreneurship
4
Entrepreneurship approach
4
Lebensqualität
4
Quality of life
4
Satisfaction
4
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Article
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English
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Singh, Ramendra
47
Agarwal, Sharad
3
Koshy, Abraham
3
Sharma, Yukti
3
Bakshi, Madhupa
2
Das, Gopal
2
Kumar, Jitender
2
Paliwal, Pramod
2
Panagopoulos, Nikolaos G.
2
Singh, Rakesh
2
Sy-Changco, Joseph A.
2
Theotokis, Aristeidis
2
Vlachos, Pavlos A.
2
Agapito, Chito F.
1
Ali, Saiyed Wajid
1
Ang, Rodolfo P.
1
Barnes, Bradley R.
1
Berger, Ron
1
Brock, James L.
1
Chu, Rongwei
1
Gregorio, Rizalito L.
1
Gupta, Rajesh
1
Gupta, Vaibhav
1
Jaikumar, Saravana
1
Khare, Apoorv
1
Konwar, Ziko
1
Kumar, Avinash
1
Liu, Matthew Tingchi
1
Lu, Xiao
1
Maleviti, Eva
1
Mazumder, Rabin
1
Mishra, Hari Govind
1
Mishra, Prashant
1
Modi, Pratik
1
Mukherjee, Srabanti
1
Rawat, Sandeep
1
Sanyal, Shamindra Nath
1
Sarin, Ankur
1
Sharma, Akhil
1
Sharma, Anamika
1
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Working paper series : WPS
14
Decision
3
Journal of global marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
The marketing review
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Asian Case Research Journal (ACRJ)
1
Corporate social responsibility and local community in Asia
1
Decision : official journal of Indian Institute of Management Calcutta
1
International Journal of Energy Sector Management
1
International journal of business and emerging markets : IJBEM
1
International journal of energy sector management : IJESM
1
Journal of Business & Industrial Marketing
1
Journal of Indian Business Research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Marketing to the poor : creating value
1
The international journal of human resource management
1
The international review of retail, distribution and consumer research
1
The process of internationalization in emerging SMEs and emerging economies
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ECONIS (ZBW)
41
Other ZBW resources
5
RePEc
1
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1
Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets
Singh, Ramendra
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 479-492
Persistent link: https://www.econbiz.de/10003781707
Saved in:
2
JUGAAD - not just "making do" but a low cost survival & coping strategy at the bottom of the pyramid
Singh, Ramendra
-
2011
Persistent link: https://www.econbiz.de/10009377245
Saved in:
3
Poor markets : perspectives from the base of the pyramid
Singh, Ramendra
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
Saved in:
4
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
5
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
6
Doing business in India : the role of jaan-pehchaan
Berger, Ron
;
Barnes, Bradley R.
;
Konwar, Ziko
;
Singh, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 326-339
Persistent link: https://www.econbiz.de/10012290736
Saved in:
7
Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra
;
Trott, Sangeeta
- In:
Decision
46
(
2019
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
Saved in:
8
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
9
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
10
Money, religiosity, and spiritual well-being : does it impact consumers' ethical beliefs? : evidence from India
Singh, Ramendra
- In:
Decision
45
(
2018
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10011951031
Saved in:
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