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India
Consumer behaviour
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Merchant, Altaf
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Journal of business research : JBR
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Journal of marketing theory and practice
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ECONIS (ZBW)
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The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf
;
Rose, Gregory
;
Rose, Mei
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
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2
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
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3
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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