The study of the consumption of goods has never achieved the prominence in anthropology of either production or exchange. Yet the accelerating consumption of western goods in non-western societies is one of the most obtrusive cultural and economic trends of the last three centuries. This article...

Introduction: building stories -- Routes of accumulation -- Speculating on Indian futures -- The India story -- Betting on the future -- Constructing consumer India -- Conflict and commensuration -- Transparency and control -- Developers' quest for credibility and capital -- Quality projects I:...