Why do the Indians wear Adidas? : or, culture contact and the relations of consumption
Year of publication: |
2016
|
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Authors: | Wilk, Richard R. ; Arnould, Eric J. |
Published in: |
Journal of business anthropology. - Frederiksberg : CBS Library, ISSN 2245-4217, ZDB-ID 2753413-3. - Vol. 5.2016, 1, p. 6-36
|
Subject: | Economic anthropology | consumption | acculturation | symbolic anthropology | material culture | Indien | India | Wirtschaftskultur | Economic culture | Anthropologie | Anthropology | Konsumentenverhalten | Consumer behaviour | Wirtschaftssoziologie | Economic sociology | Kultur | Culture | Privater Konsum | Private consumption | Kulturelle Identität | Cultural identity | Ethnologie | Ethnology |
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